Create a solid profile LinkedIn
When you start using LinkedIn, it’s important to create a solid profile that stands out from the crowd. You want to create a profile that reflects what you've done and who you are as a professional. A strong profile will help you get found by the people who matter most -- recruiters, potential clients and business partners.
In this section, we’ll discuss how to build your LinkedIn profile and make sure it’s complete. We’ll also talk about how to add images and videos to your profile to help you stand out, and how to edit your public profile URL so it's easy for others to find you on LinkedIn.
We'll walk through:
- Creating an account or updating your existing one, including adding a photo
- Completing each section of your profile
- Adding images and video to your profile
- Editing your public profile URL
Connecting, connecting, connecting
The "making money" part of the tech industry is just a bit player in the grand scheme of things. It's a good bit player because it gives us an excuse to make new things, but not the real reason we do it.
The benefits of technology are diffuse and unquantifiable, but they're also huge. When you start a company, there are several possible sources of value you might create:
* Helping people do things faster.**
* Taking something that's free in the physical world and making it valuable in the virtual.**
* Replacing something with a better version that also has network effects.**
* Giving people access to more of their own data or more control over their own lives.
Make your website stand out with LinkedIn marketing
Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like LinkedIn, Facebook, Instagram, and Pinterest, you're missing out!
Do not hesitate to recommend others
To ask someone if they have a minute to talk is to interrupt them. But to ask them if they're free for lunch is not. Framing the question in terms of an event invites a positive response: it's not an interruption, it's an invitation; and no one wants to turn down an invitation.
Also, people are much more likely to say yes when you frame the request in terms of something that will happen anyway, like eating lunch. If you ask for money it feels like you want something from them; but if you invite them to lunch it feels like you want something from the restaurant. Which request is more likely to be accepted?
Targeted groups are the thing
This is a trick that only works in the United States. Where I grew up, if you wanted to do something for poor children, you had to find something that would be good for children in general, and then persuade the government to pay for it.
The problem with trying to make something good for everyone is that you dilute your efforts. Somebody whose main goal is helping poor kids can afford to be single-minded about it; someone whose goal is to help all kids will have a whole list of conflicting criteria in his head.
There are two big advantages to focusing on targeted groups instead of broad classes:
1. You can make your service more valuable by making it specialized.
2. You can get more customers by being open-ended about who qualifies as a member of the group.
Why Use LinkedIn?
LinkedIn is the world's largest professional network with more than 400 million members in over 200 countries and territories.
LinkedIn helps you be more effective in your daily work, and achieve your most important career goals through the people you know.
With LinkedIn, you can:
Connect with colleagues and classmates who can help you and introduce you to other professionals
Find a job, grow your career, and research companies
Be found by recruiters or anyone looking for experts in your industry
Research companies, executives, industries, and countries
Dive into news relevant to your professional world
Revising Your LinkedIn Profile
If you have a LinkedIn profile, it's time to revisit it.
At the end of last month, LinkedIn unveiled a new design for user profiles. The biggest change was an overhaul of the Summary section that allows users to add media like videos, images, presentations and PDFs.
The redesign also added a top-navigation bar that makes it easier to move between your profile and other parts of the site, and introduced new customizable profile sections called "Featured" and "Highlights." These allow you to highlight specific projects and expertise throughout your profile.
The goal of the changes, according to LinkedIn product manager Ryan Polansky, is to make profiles more visually appealing, showcase users' work beyond their jobs and make it easier for people on both sides of the hiring process to share information with each other.
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