The approach of social media professionals Get the backing of LinkedIn for your status updates:
Social media is no longer just a means of communicating with friends and family. It has been adopted by businesses in order to communicate and interact with their customers. As a result, the number of social media professionals is rising. The aim of this article is to introduce you to some of the nuances and approaches that are involved in being a successful social media professional.
The most important thing for any social media professional is to generate as much online buzz about their business as possible. This means that every post should be interesting, useful and engaging for your audience. You need to create value for your potential customers. The core skills required in order to be a good social media professional include:
Writing skills: You need to have excellent writing skills if you want your posts to generate interest among your audience. A good way to improve your writing skills is by reading often and writing every day.
Knowing your target audience: You need to know who you are targeting before you can write anything. It is essential that you understand the needs and interests of your readers before posting an update on any social networking site.
Make use of graphic images:
When you're trying to communicate something complicated, a picture can be worth a thousand words. I often find that when I'm stuck on a problem, if I draw a picture of the problem it will help me see what's wrong with my reasoning.
But pictures are more than just a way to help thinking. They're also a way to communicate ideas. The most successful business presentations I've seen have been heavy on pictures and light on text: the presenter tells a story using images and animation, while keeping the amount of text they have to read as low as possible.
This is also true in science: in many fields, researchers use graphics not only to test hypotheses but also to present their results.
One of the easiest ways to make your writing clearer is thus to supplement it with graphs, diagrams, and illustrations.
Develop meaningful relationships on LinkedIn:
LinkedIn is a great place to network with professional contacts, but don't expect your network to be full of warm leads. You can't expect people to help you out if you haven't helped them in return.
I always treat LinkedIn like a real-life social event. I'm not going to ask for something from someone if I haven't done something for them first. That's just rude and you won't get very far in life by being rude. If you are expecting someone to help you, it helps if you have already helped them first. This is true in business and in life.
The first step is to build up your connections so you have a large number of contacts. Then send them the occasional message or useful article that they may enjoy. It doesn't have to be anything more than that, just a few little touches every now and then, but enough so they remember your name when they see it and are happy to accept any future connection requests from you.
Don't send generic messages; personalize them so they know it's not spam. Just do that over time and eventually people will start sending you requests for help or introductions because they'll see that you've been helpful in the past and know that you'll be willing to help them out
Make a solid contribution in your LinkedIn groups:
If you want to stand out from the crowd, it is critical that you make a solid contribution to your group. You can do this by sharing an article or a blog post that you think members of your group would be interested in reading. You can also share an article written by someone else. If you do so, remember to add your own take on the topic at hand. This will not only help you stand out from the crowd but also make sure that people are more likely to engage with you and read what you have to say.
This is a great way to get noticed as a thought-leader among your peers. By sharing information and providing value, you can show off your expertise and build relationships with other group members. You never know who might be reading!
Use LinkedIn connections in the right way:
I can't believe I'm writing this, but here goes: I am a corporate recruiter and I use LinkedIn.
If you're a professional, you should be on LinkedIn. Period. And if you are on LinkedIn, you need to be able to explain yourself to recruiters who might come calling. But if you're looking for a job-or just not looking to get fired-there are some things you need to know about how recruiters actually use the site.
First off, don't accept connections from people you don't know. This is a good rule for life in general, but it's especially important on LinkedIn if you're active on the site and thus have "Open Profile" selected (which I recommend). If someone sends you a connection request and it looks fishy, feel free to ask them how they know you or why they want the connection. You'd be surprised how many people don't know that we can see who's viewed our profile when we look at their connection request. If someone gets defensive about your question, that's a pretty good indication that they're up to no good.
Conclusion:
The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself. The very best startup ideas tend to have three things in common: they're something the founders themselves want, that they themselves can build, and that few others realize are worth doing. Microsoft, Apple, Yahoo, Google, and Facebook all began this way.
That's why there's a certain gleam in the eyes of the founder who says "I have this great idea for an internet company." What he's really saying is "I've just realized that I could solve my own problem with a minimum of effort." He doesn't yet know whether it's a good idea in general; but he knows it's a good idea for him.
Ideas for startups are worth something, certainly, but the trouble is, they're not transferrable. They're not something you could hand to someone else to execute. They're bound up ineluctably with the temperament of their originator; if you could extract them and hand them to someone else to carry out, you'd kill them in the process.
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